Entrepreneurship and Innovation 02-2017 PUJ
Last Updated 11/03/2017
General Documents
Program
Feria del Emprendimiento
Wednesday November 8
Instrucciones Feria del Emprendimiento
Formulario para el Resumen Ejecutivo
Carta de Permiso Estudiantes
¿Qué preguntan los inversionistas?
Criterios de Calificación Proyectos Feria del Emprendimiento
Formulario para el propietario de la idea de negocio
Partial Exam: August 28
First Presentation: September 4
Second Presentation: October 23
Final Exam: November 13
Slides
Class 1 - Introduction
Class 2 - Consumer-centered design: Trying to learn what they need and what they want
Class 3 - Individual idea pitch (07/31)
Class 3 - Non-traditional approaches to detecting customers' needs: Product and customer development
Class 4 - A Primer on Market Research (Online 08/07 - Flipped Classroom 4)
Class 4 - Our version of a Design Sprint (Submit it by 08/21)
Class 5 - How to formulate a winning Value Proposition
Class 6 - Competitive Research (Watch Flipped Classroom 5 videos, submit it by 08/28)
Class 6 - Customer and Market Research Elementals
Class 7 - Partial Exam (08/28)
Class 8 - First presentation (09/04)
Class 9 - From an idea to a business opportunity (09/18)
Class 10 - A basic roadmap for demand estimation
Class 11 - The Marketing Plan: A primer
Class 12 - An introduction to financial analysis
Class 13 - Second Presentation (10/23)
Class 14 - Final rehearsal (11/03 and 11/04)
Class 15 - Final exam (11/13)
Class Material
Flipped Classroom Session 1
What is a "flipped classroom"?
The innovation cycle
Flipped Classroom Session 2
An orgy of innovation
Five techniques to find a viable business idea
Creativity is a remix
Deeper reading on innovation
What is innovation according to Yale's ITS?
What is innovation according to 15 entrepreneurs and experts?
The five best books on innovation ever
The 10 best books on innovation
Flipped Classroom Session 3
How to pitch anything in 15 seconds (Forbes, 4:34)
How to do a 60-second start-up pitch (Founder.org, 4:12)
How to pitch your business in 60 seconds (Business Film Booth, 1:52)
The Elevator Pitch (Barclays UK, 3:52)
Make your five minutes memorable (Google Developers, 8:44)
How to pitch a brilliant idea (HBR, text)
Elon Musk's pitching techiques (text + video)
In Memoriam: MS Paint (1985 - 2017)
Microsoft Paint to be killed off after 32 years
An obituary for MS Paint
Just how dead is MS Paint
MS Paint (Know your meme)
Microsoft's Redesigned Paint App looks awesome (2016)
Microsoft eliminará el legendario paint
Despedimos al Paint, el Photoshop para torpes
Microsoft now claims Paint isn’t dead, it’s just going to live on a farm
Demographics reports to read for Class 2's homework
Generation X
Generation Y
Generation Z
Baby boomers
Vegans
Aging cities
Millennials en España: Una generación entre dos mundos
Centennials o Generación K
New discoveries for Class 3's homework
IBM 5 in 5 : Five innovations that will help change our lives within five years
Brian Eno's and Peter Schmidt's "Oblique Strategies"
What are those?
A web-based version of the deck
Flipped Classroom Session 4
Customer development vs. Product development
Types of customers: The consumer in context
What is a Total Addressable Market?
How to identify your target market?
How to conduct an online market research
Design Sprint done our way
Template for the homework
Flipped Classroom Session 5
How to conduct a competitive analysis? (Just look at Part 1, Part 2 will be next week's homework)
How to conduct competitive analysis for a small business
A two-axis grid tool for competitive analysis
A bunch of reading material on Uber
Uber: the app that changed how the world hails a taxi (Brad Stone's book excerpt)
What if Uber kills public transport rather than cars?]
How Uber conquered London
Uber en español (notas de El País)
El camino de espinas de Uber: la empresa vive su momento más delicado
Cost-Benefit Analysis toolkit
An example of the "toy" version we saw in class
More complete Excel templates
Prototyping tools
UXPin
Printable sketch PDF templates
Marvel App
Proto.io
Free Icons
Suplemental Reading
Some stuff that might help you find ideas and move ahead. Non mandatory (i.e. won't be evaluated as such) but highly recommended to read. I'll update it often.
10 Latin American Tech Innovators Who Could Dethrone Mark Zuckerberg
How to do market research: The basics
Rumors, expectation surround Apple's expansion into healthcare
2016 Nielsen Social Media Report
Soy Cámara
Most VR is silly, but it could change the way we interact with music
How to be lucky
Scientific American: The future of humanity special report
How Pepsi used pop music to build an empire
Así es como el Big Data está transformando el fútbol
A strategy for decision making you won't regret
The best motivation to working out is losing money
Siete problemas que están causando los algoritmos en el mundo
Médicos en la máquina del tiempo
Is Simon Cowell to blame for the end of Western civilisation?
Will democracy survive big data and artificial intelligence?
Mad Bricks: Videojuegos hechos en Bogotá
Tim Berners-Lee: I invented the web. Here are three things we need to change to save it
Cultural Disruption and Branding in the Age of Social Media
FOMO Marketing in the Age of Social Media
Una aplicación móvil para luchar contra la violencia machista
Music can be used to hack phones
The race to build the world's first sex robot
Being busy is killing our ability to think
Why rock fans are loyal to the brand, not the band
South Park raised a generation of trolls
¿Y si pudiera reconocer la receta con tan solo una fotografía?
Apps para ligar: ¿Una revolución sexual?
Las burbujas especulativas, un invento español
Los empresarios necesitan leer más ciencia ficción
Palantir: The special ops tech giant that wields as much realk-life power as Google
El fax, dinosaurio de las comunicaciones, se resiste a morir
What Europe can teach America about free speech
Trucos de los restaurantes para que consumamos
Por qué algunos viejos odiamos a los millennials
Why is millennial humor so weird?
The rise of the fidget spinner and the fall of the well-managed fad
Why indie bands go major in the streaming era?
Can a crowdsourced AI medical diagnosis app outperform your doctor?
Crean un algoritmo que calcula por cuánto se puede alquilar un piso en Air Bnb
How hate groups tried (and failed) to co-opt pop culture
Google can now help you find out if you have depression
IMO, por qué esta poco conocida app es un éxito en Cuba
Interesting Links
FML problems dumpster
MiPc Javeriana
Preguntas frecuentes propiedad intelectual PUJ
Qualtrics Javeriana
Bayer Grants4Apps
Citation Machine
Program
Feria del Emprendimiento
Wednesday November 8
Instrucciones Feria del Emprendimiento
Formulario para el Resumen Ejecutivo
Carta de Permiso Estudiantes
¿Qué preguntan los inversionistas?
Criterios de Calificación Proyectos Feria del Emprendimiento
Formulario para el propietario de la idea de negocio
Partial Exam: August 28
First Presentation: September 4
Second Presentation: October 23
Final Exam: November 13
Slides
Class 1 - Introduction
Class 2 - Consumer-centered design: Trying to learn what they need and what they want
Class 3 - Individual idea pitch (07/31)
Class 3 - Non-traditional approaches to detecting customers' needs: Product and customer development
Class 4 - A Primer on Market Research (Online 08/07 - Flipped Classroom 4)
Class 4 - Our version of a Design Sprint (Submit it by 08/21)
Class 5 - How to formulate a winning Value Proposition
Class 6 - Competitive Research (Watch Flipped Classroom 5 videos, submit it by 08/28)
Class 6 - Customer and Market Research Elementals
Class 7 - Partial Exam (08/28)
Class 8 - First presentation (09/04)
Class 9 - From an idea to a business opportunity (09/18)
Class 10 - A basic roadmap for demand estimation
Class 11 - The Marketing Plan: A primer
Class 12 - An introduction to financial analysis
Class 13 - Second Presentation (10/23)
Class 14 - Final rehearsal (11/03 and 11/04)
Class 15 - Final exam (11/13)
Class Material
Flipped Classroom Session 1
What is a "flipped classroom"?
The innovation cycle
Flipped Classroom Session 2
An orgy of innovation
Five techniques to find a viable business idea
Creativity is a remix
Deeper reading on innovation
What is innovation according to Yale's ITS?
What is innovation according to 15 entrepreneurs and experts?
The five best books on innovation ever
The 10 best books on innovation
Flipped Classroom Session 3
How to pitch anything in 15 seconds (Forbes, 4:34)
How to do a 60-second start-up pitch (Founder.org, 4:12)
How to pitch your business in 60 seconds (Business Film Booth, 1:52)
The Elevator Pitch (Barclays UK, 3:52)
Make your five minutes memorable (Google Developers, 8:44)
How to pitch a brilliant idea (HBR, text)
Elon Musk's pitching techiques (text + video)
In Memoriam: MS Paint (1985 - 2017)
Microsoft Paint to be killed off after 32 years
An obituary for MS Paint
Just how dead is MS Paint
MS Paint (Know your meme)
Microsoft's Redesigned Paint App looks awesome (2016)
Microsoft eliminará el legendario paint
Despedimos al Paint, el Photoshop para torpes
Microsoft now claims Paint isn’t dead, it’s just going to live on a farm
Demographics reports to read for Class 2's homework
Generation X
Generation Y
Generation Z
Baby boomers
Vegans
Aging cities
Millennials en España: Una generación entre dos mundos
Centennials o Generación K
New discoveries for Class 3's homework
IBM 5 in 5 : Five innovations that will help change our lives within five years
Brian Eno's and Peter Schmidt's "Oblique Strategies"
What are those?
A web-based version of the deck
Flipped Classroom Session 4
Customer development vs. Product development
Types of customers: The consumer in context
What is a Total Addressable Market?
How to identify your target market?
How to conduct an online market research
Design Sprint done our way
Template for the homework
Flipped Classroom Session 5
How to conduct a competitive analysis? (Just look at Part 1, Part 2 will be next week's homework)
How to conduct competitive analysis for a small business
A two-axis grid tool for competitive analysis
A bunch of reading material on Uber
Uber: the app that changed how the world hails a taxi (Brad Stone's book excerpt)
What if Uber kills public transport rather than cars?]
How Uber conquered London
Uber en español (notas de El País)
El camino de espinas de Uber: la empresa vive su momento más delicado
Cost-Benefit Analysis toolkit
An example of the "toy" version we saw in class
More complete Excel templates
Prototyping tools
UXPin
Printable sketch PDF templates
Marvel App
Proto.io
Free Icons
Suplemental Reading
Some stuff that might help you find ideas and move ahead. Non mandatory (i.e. won't be evaluated as such) but highly recommended to read. I'll update it often.
10 Latin American Tech Innovators Who Could Dethrone Mark Zuckerberg
How to do market research: The basics
Rumors, expectation surround Apple's expansion into healthcare
2016 Nielsen Social Media Report
Soy Cámara
Most VR is silly, but it could change the way we interact with music
How to be lucky
Scientific American: The future of humanity special report
How Pepsi used pop music to build an empire
Así es como el Big Data está transformando el fútbol
A strategy for decision making you won't regret
The best motivation to working out is losing money
Siete problemas que están causando los algoritmos en el mundo
Médicos en la máquina del tiempo
Is Simon Cowell to blame for the end of Western civilisation?
Will democracy survive big data and artificial intelligence?
Mad Bricks: Videojuegos hechos en Bogotá
Tim Berners-Lee: I invented the web. Here are three things we need to change to save it
Cultural Disruption and Branding in the Age of Social Media
FOMO Marketing in the Age of Social Media
Una aplicación móvil para luchar contra la violencia machista
Music can be used to hack phones
The race to build the world's first sex robot
Being busy is killing our ability to think
Why rock fans are loyal to the brand, not the band
South Park raised a generation of trolls
¿Y si pudiera reconocer la receta con tan solo una fotografía?
Apps para ligar: ¿Una revolución sexual?
Las burbujas especulativas, un invento español
Los empresarios necesitan leer más ciencia ficción
Palantir: The special ops tech giant that wields as much realk-life power as Google
El fax, dinosaurio de las comunicaciones, se resiste a morir
What Europe can teach America about free speech
Trucos de los restaurantes para que consumamos
Por qué algunos viejos odiamos a los millennials
Why is millennial humor so weird?
The rise of the fidget spinner and the fall of the well-managed fad
Why indie bands go major in the streaming era?
Can a crowdsourced AI medical diagnosis app outperform your doctor?
Crean un algoritmo que calcula por cuánto se puede alquilar un piso en Air Bnb
How hate groups tried (and failed) to co-opt pop culture
Google can now help you find out if you have depression
IMO, por qué esta poco conocida app es un éxito en Cuba
Interesting Links
FML problems dumpster
MiPc Javeriana
Preguntas frecuentes propiedad intelectual PUJ
Qualtrics Javeriana
Bayer Grants4Apps
Citation Machine