Entrepreneurship and Innovation 01-2018 PUJ
Last Updated 05/02/2018
General Documents
Program
Feria del Emprendimiento
Wednesday May 16.
Slides
Class 1 - Introduction: Conceptual basis of entrepreneurship and innovation
Class 2 - Detecting and undestanding the customer's needs: Human-centered design
Class 3 - Individual Idea Pitch
Class 4 - Opportunity creation: Customer and product development
Class 5 - Partial Exam
Class 6 - First Presentation
Evaluation Criteria
Class 7 - Our version of a Design Sprint (12/02 to 19/02)
Class 8 - Customer Research Techniques: Personas and Customer Journey Maps
Class 8 - An introduction to Competitive Analysis: The TES Model
Class 9 - How to formulate a winning Value Proposition
Class 10 - Oral Expression and Pitching techniques workshop (April 2)
Class 11 - Update on your project's progress (April 9)
Class 11 - Homework
Class 12 - Product/Market fit: A roadmap to demand estimation
Class 12 - The Marketing Plan: An Introduction
Class 13 - The entrepreneurial life cycle: Funding models and sources
Class 14 - Revenue Models, Business Model Generation and Business Plan Models: CANVAS
Class 14 - Validation as a learning process
Class 15 - Second Presentation (May 7)
Class Material
Flipped Classroom Session 1
What is a "flipped classroom"?
The innovation cycle
Flipped Classroom Session 2
An orgy of innovation
Creativity is a remix
Flipped Classroom Session 3
IDEO: Product design
The invisible helmet
The Kazbrella
Flipped Classroom Session 4
How to pitch anything in 15 seconds (Forbes, 4:34)
How to do a 60-second start-up pitch (Founder.org, 4:12)
How to pitch your business in 60 seconds (Business Film Booth, 1:52)
The Elevator Pitch (Barclays UK, 3:52)
Make your five minutes memorable (Google Developers, 8:44)
How to pitch a brilliant idea (HBR, text)
Elon Musk's pitching techiques (text + video)
Deeper reading on innovation
What is innovation according to Yale's ITS?
What is innovation according to 15 entrepreneurs and experts?
The five best books on innovation ever
The 10 best books on innovation
Demographics reports to read for Class 2's homework (Step 2)
Generation X
Generation Y
Generation Z
Baby boomers
Vegans
Aging cities
Fitness buffs
The alt right
Have the smartphones destroyed a generation?
Millennials en España: Una generación entre dos mundos
Centennials o Generación K
Generation IGEN
New discoveries for Class 4's homework (Step 3)
IBM 5 in 5 : Five innovations that will help change our lives within five years
Design Sprint done our way
Template for the homework
Flipped Classroom Session 5
An introduction to Personas
What is a Persona?
How to create UX Personas
Optional: Geoffrey Moore on Poster childs
Flipped Classroom Session 6
How to create a customer journey map?
Customer Journey Mapping
Map a customer journey in 7 steps
Customer Research Templates (Class 8)
Personas
Customer Journey Map
Competitive Outlook Templates (Class 8)
TES Competitive Model
Flipped Classroom Session 7
How to conduct a competitive analysis? (Just look at Part 1, Part 2 will be next week's homework)
How to conduct competitive analysis for a small business
A two-axis grid tool for competitive analysis
About Value Proposition Formulation
Customer Value Propositions in Business Markets (HBR)
The Elements of Consumer Value: A hierarchy (HBR)
Flipped Classroom Session 8
The Essential List of Startup Marketing Resources
The Ultimate Startup Marketing Strategy
Seven of the best digital marketing strategies for startups
Another guide for Startup marketing
Flipped Classroom Session 9
Ten Real-life Startup Valuation Methods
Nine Methods for Startup Valuation
Startup Valuation using the Venture Capital Method
Startup Valuation made simple
The Art of Valuing a Startup
Flipped Classroom Session 10
Startup funding explained
How to raise money for a startup
Venture Capital and Private Equity
The 4 types of crowdfunding
Which crowdfunding method should you choose for your startup?
Business Plan Examples
A (not too good) business plan for hydrogel
A (pretty good) business plan for hydroge
A (really complete) business plan for hydrogels
Prototyping tools
UXPin
Printable sketch PDF templates
Marvel App
Proto.io
Free Icons
Market Research Sample Calculation
Determining a survey's sample size
Sample size calculator
Cost-Benefit Analysis Tools
Formato de presupuesto interactivo Cámara de Comercio
More complete Excel templates
The Business Model Canvas
Printable template - PDF version
BM Fiddle: Online Interactive CANVAS
CANVAS model app
Google Docs Version
A very simple tutorial
The LEGO case
CANVAS Examples
The Uber case
Another version of the Uber case
McDonald's case
Google Search's case
Flipped Classroom Session 11: Revenue models
Revenue Models: Revenue streams, sources, and prices (Fortune Magazine)
Revenue models for B2Bs and B2Cs
The Top 10 Startup Revenue Models
Revenue model innovation
What is a Business Model? (HBR)
Can you copy a business model?
Flipped Classroom Session 12: How to give a killer presentation?
The only 10 slides you need when pitching your business (Guy Kawasaki)
How to give a killer presentation (HBR)
David Rose: How to pitch to a VC? (TED Talk)
The Best Start-up pitches we've ever seen
The 10 slides every killer pitch deck needs
30 legendary startup pitches
7 tips to crafting an effective sales pitch
How to pitch an idea to a shark tank
13 Tips to deliver a pitch investors cannot turn down
How to create a killer start-up pitch
Suplemental Reading
Some stuff that might help you find ideas and move ahead. Non mandatory (i.e. won't be evaluated as such) but highly recommended to read. I'll update it often.
10 Latin American Tech Innovators Who Could Dethrone Mark Zuckerberg
How to do market research: The basics
Rumors, expectation surround Apple's expansion into healthcare
2016 Nielsen Social Media Report
Soy Cámara
Most VR is silly, but it could change the way we interact with music
How to be lucky
Scientific American: The future of humanity special report
How Pepsi used pop music to build an empire
Así es como el Big Data está transformando el fútbol
A strategy for decision making you won't regret
The best motivation to working out is losing money
Siete problemas que están causando los algoritmos en el mundo
Médicos en la máquina del tiempo
Is Simon Cowell to blame for the end of Western civilisation?
Will democracy survive big data and artificial intelligence?
Mad Bricks: Videojuegos hechos en Bogotá
Tim Berners-Lee: I invented the web. Here are three things we need to change to save it
Cultural Disruption and Branding in the Age of Social Media
FOMO Marketing in the Age of Social Media
Una aplicación móvil para luchar contra la violencia machista
Music can be used to hack phones
The race to build the world's first sex robot
Being busy is killing our ability to think
Why rock fans are loyal to the brand, not the band
South Park raised a generation of trolls
¿Y si pudiera reconocer la receta con tan solo una fotografía?
Apps para ligar: ¿Una revolución sexual?
Las burbujas especulativas, un invento español
Los empresarios necesitan leer más ciencia ficción
Palantir: The special ops tech giant that wields as much realk-life power as Google
El fax, dinosaurio de las comunicaciones, se resiste a morir
What Europe can teach America about free speech
Trucos de los restaurantes para que consumamos
Por qué algunos viejos odiamos a los millennials
Why is millennial humor so weird?
The rise of the fidget spinner and the fall of the well-managed fad
Why indie bands go major in the streaming era?
Can a crowdsourced AI medical diagnosis app outperform your doctor?
Crean un algoritmo que calcula por cuánto se puede alquilar un piso en Air Bnb
How hate groups tried (and failed) to co-opt pop culture
Google can now help you find out if you have depression
IMO, por qué esta poco conocida app es un éxito en Cuba
Guía para aprender a programar de una vez
Why Trump tweets (and why we listen)
Study reveals the music that Americans dislike the most
The ellitist allure of Joan Didion
Facebook: Un algoritmo para gobernarlos a todos
Amazon go: Así funciona la primera tienda física de Amazon
A California city's plan to turn indebted millennials into local doctors
La causa de que cada vez más personas tengan miopía
Los MOOC han cumplido su función
How YouTube's algorithm distorts truth
How to become a responsible music fan in the age of streaming?
China reinventa la forma de comprar en el supermercado
How the quietly radical Black Panther took over Hollywood
Why millennials are making memes about wanting to die
Here's why you don't like new music anymore
¿Por qué hay tan pocos chinos calvos y tantos españoles?
Documental: La tercera revolución industrial, una economía colaborativa, nueva y radical
El 18% de los adolescentes usa internet de forma compulsiva
Scientists unravel secret of superagers
Tracing the tangled tracks of humankind's evolutionary journey
It's not just in the genes: the food that can help or harm your brain
Scott Keyes: El cazador de los vuelos más baratos del mundo
Es perverso decir que no hay que aprender las cosas de memoria
Las 10 tecnologías emergentes según el MIT
Interesting Links
FML problems dumpster
MiPc Javeriana
Preguntas frecuentes propiedad intelectual PUJ
Qualtrics Javeriana
Bayer Grants4Apps
Citation Machine
Program
Feria del Emprendimiento
Wednesday May 16.
Slides
Class 1 - Introduction: Conceptual basis of entrepreneurship and innovation
Class 2 - Detecting and undestanding the customer's needs: Human-centered design
Class 3 - Individual Idea Pitch
Class 4 - Opportunity creation: Customer and product development
Class 5 - Partial Exam
Class 6 - First Presentation
Evaluation Criteria
Class 7 - Our version of a Design Sprint (12/02 to 19/02)
Class 8 - Customer Research Techniques: Personas and Customer Journey Maps
Class 8 - An introduction to Competitive Analysis: The TES Model
Class 9 - How to formulate a winning Value Proposition
Class 10 - Oral Expression and Pitching techniques workshop (April 2)
Class 11 - Update on your project's progress (April 9)
Class 11 - Homework
Class 12 - Product/Market fit: A roadmap to demand estimation
Class 12 - The Marketing Plan: An Introduction
Class 13 - The entrepreneurial life cycle: Funding models and sources
Class 14 - Revenue Models, Business Model Generation and Business Plan Models: CANVAS
Class 14 - Validation as a learning process
Class 15 - Second Presentation (May 7)
Class Material
Flipped Classroom Session 1
What is a "flipped classroom"?
The innovation cycle
Flipped Classroom Session 2
An orgy of innovation
Creativity is a remix
Flipped Classroom Session 3
IDEO: Product design
The invisible helmet
The Kazbrella
Flipped Classroom Session 4
How to pitch anything in 15 seconds (Forbes, 4:34)
How to do a 60-second start-up pitch (Founder.org, 4:12)
How to pitch your business in 60 seconds (Business Film Booth, 1:52)
The Elevator Pitch (Barclays UK, 3:52)
Make your five minutes memorable (Google Developers, 8:44)
How to pitch a brilliant idea (HBR, text)
Elon Musk's pitching techiques (text + video)
Deeper reading on innovation
What is innovation according to Yale's ITS?
What is innovation according to 15 entrepreneurs and experts?
The five best books on innovation ever
The 10 best books on innovation
Demographics reports to read for Class 2's homework (Step 2)
Generation X
Generation Y
Generation Z
Baby boomers
Vegans
Aging cities
Fitness buffs
The alt right
Have the smartphones destroyed a generation?
Millennials en España: Una generación entre dos mundos
Centennials o Generación K
Generation IGEN
New discoveries for Class 4's homework (Step 3)
IBM 5 in 5 : Five innovations that will help change our lives within five years
Design Sprint done our way
Template for the homework
Flipped Classroom Session 5
An introduction to Personas
What is a Persona?
How to create UX Personas
Optional: Geoffrey Moore on Poster childs
Flipped Classroom Session 6
How to create a customer journey map?
Customer Journey Mapping
Map a customer journey in 7 steps
Customer Research Templates (Class 8)
Personas
Customer Journey Map
Competitive Outlook Templates (Class 8)
TES Competitive Model
Flipped Classroom Session 7
How to conduct a competitive analysis? (Just look at Part 1, Part 2 will be next week's homework)
How to conduct competitive analysis for a small business
A two-axis grid tool for competitive analysis
About Value Proposition Formulation
Customer Value Propositions in Business Markets (HBR)
The Elements of Consumer Value: A hierarchy (HBR)
Flipped Classroom Session 8
The Essential List of Startup Marketing Resources
The Ultimate Startup Marketing Strategy
Seven of the best digital marketing strategies for startups
Another guide for Startup marketing
Flipped Classroom Session 9
Ten Real-life Startup Valuation Methods
Nine Methods for Startup Valuation
Startup Valuation using the Venture Capital Method
Startup Valuation made simple
The Art of Valuing a Startup
Flipped Classroom Session 10
Startup funding explained
How to raise money for a startup
Venture Capital and Private Equity
The 4 types of crowdfunding
Which crowdfunding method should you choose for your startup?
Business Plan Examples
A (not too good) business plan for hydrogel
A (pretty good) business plan for hydroge
A (really complete) business plan for hydrogels
Prototyping tools
UXPin
Printable sketch PDF templates
Marvel App
Proto.io
Free Icons
Market Research Sample Calculation
Determining a survey's sample size
Sample size calculator
Cost-Benefit Analysis Tools
Formato de presupuesto interactivo Cámara de Comercio
More complete Excel templates
The Business Model Canvas
Printable template - PDF version
BM Fiddle: Online Interactive CANVAS
CANVAS model app
Google Docs Version
A very simple tutorial
The LEGO case
CANVAS Examples
The Uber case
Another version of the Uber case
McDonald's case
Google Search's case
Flipped Classroom Session 11: Revenue models
Revenue Models: Revenue streams, sources, and prices (Fortune Magazine)
Revenue models for B2Bs and B2Cs
The Top 10 Startup Revenue Models
Revenue model innovation
What is a Business Model? (HBR)
Can you copy a business model?
Flipped Classroom Session 12: How to give a killer presentation?
The only 10 slides you need when pitching your business (Guy Kawasaki)
How to give a killer presentation (HBR)
David Rose: How to pitch to a VC? (TED Talk)
The Best Start-up pitches we've ever seen
The 10 slides every killer pitch deck needs
30 legendary startup pitches
7 tips to crafting an effective sales pitch
How to pitch an idea to a shark tank
13 Tips to deliver a pitch investors cannot turn down
How to create a killer start-up pitch
Suplemental Reading
Some stuff that might help you find ideas and move ahead. Non mandatory (i.e. won't be evaluated as such) but highly recommended to read. I'll update it often.
10 Latin American Tech Innovators Who Could Dethrone Mark Zuckerberg
How to do market research: The basics
Rumors, expectation surround Apple's expansion into healthcare
2016 Nielsen Social Media Report
Soy Cámara
Most VR is silly, but it could change the way we interact with music
How to be lucky
Scientific American: The future of humanity special report
How Pepsi used pop music to build an empire
Así es como el Big Data está transformando el fútbol
A strategy for decision making you won't regret
The best motivation to working out is losing money
Siete problemas que están causando los algoritmos en el mundo
Médicos en la máquina del tiempo
Is Simon Cowell to blame for the end of Western civilisation?
Will democracy survive big data and artificial intelligence?
Mad Bricks: Videojuegos hechos en Bogotá
Tim Berners-Lee: I invented the web. Here are three things we need to change to save it
Cultural Disruption and Branding in the Age of Social Media
FOMO Marketing in the Age of Social Media
Una aplicación móvil para luchar contra la violencia machista
Music can be used to hack phones
The race to build the world's first sex robot
Being busy is killing our ability to think
Why rock fans are loyal to the brand, not the band
South Park raised a generation of trolls
¿Y si pudiera reconocer la receta con tan solo una fotografía?
Apps para ligar: ¿Una revolución sexual?
Las burbujas especulativas, un invento español
Los empresarios necesitan leer más ciencia ficción
Palantir: The special ops tech giant that wields as much realk-life power as Google
El fax, dinosaurio de las comunicaciones, se resiste a morir
What Europe can teach America about free speech
Trucos de los restaurantes para que consumamos
Por qué algunos viejos odiamos a los millennials
Why is millennial humor so weird?
The rise of the fidget spinner and the fall of the well-managed fad
Why indie bands go major in the streaming era?
Can a crowdsourced AI medical diagnosis app outperform your doctor?
Crean un algoritmo que calcula por cuánto se puede alquilar un piso en Air Bnb
How hate groups tried (and failed) to co-opt pop culture
Google can now help you find out if you have depression
IMO, por qué esta poco conocida app es un éxito en Cuba
Guía para aprender a programar de una vez
Why Trump tweets (and why we listen)
Study reveals the music that Americans dislike the most
The ellitist allure of Joan Didion
Facebook: Un algoritmo para gobernarlos a todos
Amazon go: Así funciona la primera tienda física de Amazon
A California city's plan to turn indebted millennials into local doctors
La causa de que cada vez más personas tengan miopía
Los MOOC han cumplido su función
How YouTube's algorithm distorts truth
How to become a responsible music fan in the age of streaming?
China reinventa la forma de comprar en el supermercado
How the quietly radical Black Panther took over Hollywood
Why millennials are making memes about wanting to die
Here's why you don't like new music anymore
¿Por qué hay tan pocos chinos calvos y tantos españoles?
Documental: La tercera revolución industrial, una economía colaborativa, nueva y radical
El 18% de los adolescentes usa internet de forma compulsiva
Scientists unravel secret of superagers
Tracing the tangled tracks of humankind's evolutionary journey
It's not just in the genes: the food that can help or harm your brain
Scott Keyes: El cazador de los vuelos más baratos del mundo
Es perverso decir que no hay que aprender las cosas de memoria
Las 10 tecnologías emergentes según el MIT
Interesting Links
FML problems dumpster
MiPc Javeriana
Preguntas frecuentes propiedad intelectual PUJ
Qualtrics Javeriana
Bayer Grants4Apps
Citation Machine