The Theory and Practice of Entrepreneurship 2023
Last Update November 16 2023
Syllabus and Learning Plan
Syllabus
Learning Plan (updated version)
Slides
Session 1 - Class presentation (Oct 20 - Remote live)
Session 2 - The conceptual foundations of entrepreneurship (Oct 27 - Remote recorded)
Session 3 - Opportunity Identification (November 3 - Remote recorded)
Cases
Case 1 - Intellifit
Class Material
First Questionnaire (Session 2)
Reading Material
Merholz - Buyer Personas
Entrepreneurship Lab
Buyer Persona Template
Business Brief Example
Class Outcomes
Others
Syllabus
Learning Plan (updated version)
Slides
Session 1 - Class presentation (Oct 20 - Remote live)
Session 2 - The conceptual foundations of entrepreneurship (Oct 27 - Remote recorded)
Session 3 - Opportunity Identification (November 3 - Remote recorded)
Cases
Case 1 - Intellifit
Class Material
First Questionnaire (Session 2)
Reading Material
Merholz - Buyer Personas
Entrepreneurship Lab
Buyer Persona Template
Business Brief Example
Class Outcomes
Others